Seven continents. One playing field.

Seven Sports Group is a sports marketing and talent management agency for athletes with a global following. From college to the pros, we connect brands with athletes whose fans pack the stands, watch every game from back home and show up for them in diaspora communities around the world.

I'm a brand → I'm an athlete or family →
Theo Corbeanu, wearing number 7, standing on the pitch under stadium lights

Athletes we've worked with

Theo CorbeanuWinger, Toronto FC (MLS)Canadian international with pro experience in Europe
Dejon BrissettWR, Calgary Stampeders (CFL)Canadian who played NCAA football in the U.S.
Trevor HarrisQB, Saskatchewan Roughriders (CFL)American who built his pro career in Canada

Brands we've worked with

Burger King, Jersey Mike's, adidas, 6 ICE

Who we work with

Brands Reach diaspora and cross-border fans through the athletes they already follow. Campaigns, content series, appearances and event activations, planned and run end to end. Partner with an athlete → Athletes, college & pro Build a brand that works at home, abroad and after the game. Brand architecture, partnerships, content strategy and community activations, built into one career-long strategy. See how we work → Schools Take your program's fan base international. International athletes bring fans from their home countries and diaspora communities, opening new audiences for merchandise, media and attendance. We help you reach them, with every deal documented and disclosed properly. Our approach →

For schools

Grow your program's reach. Keep every deal clean.

International athletes bring fans from their home countries and diaspora communities. We help your program reach them, and we structure every opportunity so your compliance office can sign off with confidence.

  • International fan growth
    Campaigns and content that bring your athletes' home-country and diaspora fans to your program.
  • New revenue opportunities
    Bigger audiences for merchandise, media rights and attendance.
  • Visa-aware deal structure
    Opportunities shaped around each athlete's status before anything is signed.
  • Disclosure-ready paperwork
    Every deal documented for school and College Sports Commission reporting.

Our vision

Levelling the playing field.

Seven Sports Group was founded in Toronto by former athletes, marketers and Big Four-trained advisors. The name comes from the seven continents: we're built for athletes and fans wherever they are.

Trust

Transparency, integrity and consistency in every partnership.

Excellence

Results that raise the standard of sports marketing and management.

Passion

Helping athletes reach their full potential, on and off the field, and supporting brands in engaging with sports audiences.

Have an athlete, a brand or a market in mind?

Start a conversation →