For athletes & families
You left home to play. Make every opportunity count.
We help international and Canadian athletes make the most of every earning opportunity, from pro contracts and endorsements to appearances, equity deals and businesses of their own. The groundwork starts in college and keeps growing through your pro career.
The reality of athlete sponsorship
Most athletes go it alone.
Without a brand team behind them, athletes end up with minimal deals or opportunities that don't reflect their value or interests.
Meanwhile, fans mostly see athletes on game day. When athletes share their lives beyond the game, fans engage, and that's the audience brands want to reach. We help you build it and turn it into the right partnerships.
College to pro
One agency for your whole career.
The brand you build in college is the foundation for everything that comes after: contracts, endorsements, appearances and the businesses you build. We're with you at every stage.
College athletes
- NIL brand partnerships
- Revenue share contract review
- Eligibility and compliance review
- Content and community activations
Pro athletes
- Brand partnerships and endorsements
- Content strategy
- Community activations
- Appearances and speaking
- Equity partnerships and business ventures
- Professional contract representation
Shaping the NIL and brand playbook for international athletes
Four pillars. One career-long strategy.
Brand architecture
We help define your identity: your values, voice and audience. It's the foundation everything else is built on.
Brand partnerships
We identify and pitch brands that make sense for you, because not every company is the right fit. Then we execute with proper deal structure and fair compensation.
Content strategy
Content that works across platforms, tells your story authentically and grows your audience in and out of season.
Community activations
Sports-driven community events with you and your brand partners that build stronger, more engaged audiences.
Revenue share support · For college athletes
Know what you're signing.
With revenue sharing now a reality in college athletics, schools are putting formal agreements in front of athletes, often without explaining what's in them.
- Contract review
A full read of your revenue share agreement, translated into plain language. - Summary of key terms and risks
A written summary of compensation, exclusivity, IP rights, term length and anything that could limit your outside NIL activity.
Free download
Before You Sign: a revenue share checklist for international student-athletes
The key terms to look for, the red flags, the questions to ask your school, and how exclusivity and IP clauses can limit your NIL activity.
Almost there.
Your email app should open with your request ready to send. Once it's sent, we'll email you the checklist.
How we work together
- 01
Initial brand overview
A review of your current social presence, with a positioning statement, content pillars, platform priorities and a benchmark against two or three comparable athletes.
- 02
Monthly content playbook
A content calendar with a weekly posting plan built around your sport calendar, news and cultural moments.
- 03
Quarterly strategy review
A deeper session to revisit goals, adjust your brand direction and plan the next phase based on performance.
- 04
Bi-weekly check-ins
Regular sessions to review active deals, outreach and new opportunities, and to flag any issues early.
Our standards
What we won't compromise on.
Eligibility
Every deal and piece of content is reviewed against the relevant compliance requirements.
Authenticity
We won't force deals that don't fit who you are. One right partnership is worth more than ten that feel off.
Education
We walk you through contracts, financials and disclosure requirements, so you understand how everything works.
Career view
We're building habits, relationships and a brand that carries beyond graduation.
For parents
Questions families ask us first
How do you get paid?
Our fees depend on the services you need and are set out clearly in your agreement before anything starts.
Will NIL affect my child's eligibility or visa?
It can if it's handled carelessly. That's why every deal is reviewed against eligibility and compliance requirements before anything is signed.
Do you work with high school athletes?
Yes. We work with high school athletes and their families to start building their brand early, so they arrive at college with a head start. High school NIL rules vary by state, province and athletic association, so we confirm what's allowed before any opportunity, and a parent or guardian is part of every decision.