For brands
Reach the communities your marketing overlooks.
International and Canadian athletes, from college to the pros, carry credibility with diaspora audiences and home markets that conventional sports sponsorship rarely prioritizes. We match you with the right athletes, build the campaign and handle the eligibility and visa rules that protect your brand.
Athletes we've worked with
Brands we've worked with
What brands come to us for
Reach new audiences
Connect with multicultural and diaspora communities in Canada, Africa, Europe and the Middle East through athletes they already follow.
Show up in a local community
Store appearances, youth camps and community events led by athletes people recognize.
Build long-term ambassadors
Season-long and multi-year partnerships that grow with an athlete’s profile, from college to the pros.
Why brands partner with international athletes
Whether your customers are in Canada, across Africa, in Europe or in the Middle East.
higher engagement for athletes than for traditional influencers.
Fans who follow every step
Fans watch the game, but they follow the person. That connection off the field is where brands come in.
A story that travels
International athletes are followed on campus, back home and across the diaspora. One partnership reaches all three audiences.
Get in early
Partner with athletes on the rise, in college or early in their pro careers, and grow with them as their profile builds.
Cross-border marketing & community activations
Campaigns that connect brands with international and culturally aligned athletes, and sports-driven community events that build stronger, more engaged audiences. Formats include:
Content series
Short-form storytelling that follows athletes through a season, on and off the field.
Event activations
Tournament, game-day and tailgate activations built around the moments fans already show up for.
Appearances & camps
Store visits, youth clinics and guest-coaching appearances in the athlete's community.
Social campaigns
Posts and partnerships across the athlete's channels, with deliverables and usage rights agreed up front.
Multi-athlete rosters
Groups of athletes from one country or region for brands entering a specific market.
Cause partnerships
Charity events and community programs that pair a brand with an athlete's work off the field.
How it works
- 01
Brief
A 20-minute call on your brand or campaign objective, your budget range and timing.
- 02
Proposal
How athletes and sport can support your objective: athlete matches, a campaign concept, deliverables and a fixed price, typically within 7 business days.
- 03
Activate & report
We run contracts, compliance and production, manage every deliverable, then report results against your objective.
Protecting your brand
An athlete partnership should never make headlines for the wrong reasons.
- Eligibility checked
Every deal reviewed against the rules that apply, from NCAA, school and College Sports Commission requirements to league rules for pros, before anything is signed. - Visa-aware activations
Activations structured around where and how each athlete is allowed to work. - Clear terms
Deliverables, usage rights and disclosure agreed up front, so there are no surprises.